Juliana Moreira Batista, PhD

I am a dedicated professional with experience in consumer behavior and decision-making research, specifically in consumer-technology interactions, brands & social media, and choice delegation behavior.

 

Currently, I teach university courses in marketing research, data science, experimental method, and Branding at Centro Universitário SENAC and Insper in São Paulo, Brazil. Additionally, I serve as a project advisor in the MBA program in Marketing & Sales at the Universidade de São Paulo. Concurrently, I am an entrepreneur leading a consultancy focused on market research and data analysis.

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My academic background includes a Bachelor’s degree in Marketing from Universidade de São Paulo, a Master’s in Business Administration from Centro Universitário FEI, a visiting doctoral researcher period at Baruch College CUNY, and a Ph.D. in Business Administration from Fundação Getulio Vargas, focusing on the Marketing field. Presently, I am pursuing an MBA in Data Science and Analytics at Universidade de São Paulo, aiming to elevate my expertise in this rapidly evolving field.

 

I contribute to the Marketing field by conducting research on innovation, encompassing both technology adoption and brand activism.