Main Publications
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
Batista, Juliana M.; Barros, Lucia S. G.; Peixoto, Fabrícia V.; Botelho, Delane. Journal of Interactive Marketing, 57(1), 141-158, 2022. https://doi.org/10.1177/10949968221075817
Augmented Reality Effects on Attitude and Memory.
Batista, Juliana M.; Muniz, Annaysa S.; Botelho, Delane. Advances in Consumer Research, 48, 1192–1192, 2020.
In a Serious Relationship with My Streaming: The Case Study of the Humanized Netflix Interaction on Facebook.
Batista, Juliana Moreira; Botelho, Delane. Advances in Consumer Research, 47, 959-959, 2019.
Selected Work in Progress
On My Table, Close to Me, I Can Do It: Augmented Reality Effects on Desirability through Concreteness and Self-Efficacy.
Batista, Juliana. M.; Valenzuela, Ana; Koons, Joseph.; Hadi, Rhonda. In final preparation for submission to the Journal of the Academy of Marketing Science.
I Don’t Remember What you Just Said: Augmented Reality Effects on Memory through Innovativeness, Attitude and Attention.
Batista, Juliana M.; Barros, Lucia S. G.; Botelho, Delane. In final preparation for submission to the Journal of Product Innovation Management.
News or Opinion? The Influence of Political Ideology on News Interpretation.
Peixoto, Fabricia V.; Batista, Juliana. M; Barros, Lucia S. G. In final preparation for submission to the Journal of Public Policy and Marketing.